I really enjoyed this article as I am a fan of all things British. I can understand how a British market feels different than a US one, since I have perused the stores both in the city and in the suburbs of London. It's captivating to read the author's comparison about Tesco's Fresh & Easy to Wal-Mart. Great photos and store layout in the article.
As Tesco takes on the U.S. market, American companies like Wal-Mart are taking notice -- and adopting some of the British megaretailer's strategies.
Packaging & design discussion from Brand New
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