Tropicana Reverts back to Classic Logo
I don't know about you, but my fellow designers and I have had much debate lately over the new Tropicana packaging/logo designed by Peter Arnell. This week I heard they are reverting back to the old classic packaging. Wow, I haven't lived through any re-verts instead of re-designs and I am happy to see the old logo reinstated. Why mess with what works? (We do however like the rounded cap!)
"The new design confused our core consumers and that's why we went back," said Massimo d'Amore, CEO of PepsiCo Americas Beverages, but "people do not buy design. They buy products. We have not changed the product." See whole article from the NYPost.
"And by the way: Think your opinion matters? Well, Tropicana sure does. Overwhelmingly negative consumer feedback in regards to their new juice packaging drove the orange juice giant to return to the former design. Talk about power to the people!"
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