2.12.2008

'New Look' at 'Old Navy'

Old Navy is starting to look a lot more like it's more affordable sister, Banana Republic, vs. looking like an affordable Gap. The website is cleaner & shows put together fashion style stories. A soothing woman announcer voice describes each 'style' in detail - like a mini fashion show. I still have not been inside to gain an overall feel for the changes, but I am enjoying reading some tidbits online.
Todd Oldham's New Assignment: Old Navy
The New Look at Old Navy
Old Navy Tries to get a New Image
Images from NY Daily News
{image from oldnavy.com}

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