A New Year, A New Color.

Pantone has announced No. 18-3943 (iris blue) as the 2008 color of the year. In the fashion world that is! I wonder what it is for my 2-Dimentional printing world? I liked how the article mentioned which brands are really not affected by color choices. Many have their own branding standards and cannot shy away from them and use new trendier colors. I hear what they mean--I am on a 'tight' branding standard myself during the day. Interesting article: read it here.