JCrew designed items specifically for the first lady, Michelle & her daughters, Malia and Sasha Obama. Read more about it here. JCrew also got paid for their services, as the Obama camp asked for invoices for every step along the way. Good design is worth good money! Sometimes we designers forget that! I am also a huge fan of Isabel Toledo, who I first wrote about here and Caitlin's illustration of Isabel is amazing.
FYI: Just saw that Simon Doonan of Barneys is LOVING that Michelle Obama loves Isabel Toledo.